Google Essay

1.) An API user is given an account but is not able to view that account through the interface. The reason beingc. APIuserhasAPIOnly opening2.) API allows developers to use applications thatd. InteractdirectlywiththeAdWordsserver3.) Bud would like to test new logic that uses API without modifying his subsist lams. Which joyrides would allow him to do this?b. AdWordsAPISandbox4.) Which of the pastime allows advertisers to automate AdWords reporting and campaign concern? a. UseofanAPIwebservice5.) What is the benefit of the API?a. Advertisers squirt move over dynamic changes to their AdWords accounts at scale.6.) If some angiotensin-converting enzyme indigences to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is virtually effective? b. AdWordsAPI7.) A user clicks on an ad for sneakers. He isnt say to a page with sneakers. He also receives c. Linktoa germane(predicate)pageandremovethepop-up8.) A good landing place place page for spring dresses would display?a. Severalcolorsofspringdresses9.) A benefit of including a keyword within an ad text is that the keyword will d. Itwillappearboldwithinthead10.) To differentiate ads from competitors advertisers should c. Includeprice,promotionsandacall-to-action11.) How can advertisers de depotine the most profitable keywords within a company? b. Comp bethecostincurredbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You search keywords that should trigger your ad but your ad doesnt appear. Why is this? a. Yourcampaigns are targeting a spot outside where you are physically located. 13.) You want to maturation the position of an ad but dont want to raise the bid. How can you increase ad rank?c. Makechangesto modifythequalityscoreoftheadskeywords. 14.) Ahigh quality score canb. Improveanadsposition15.) What is the most appropriate action to take if your keywords are below the frontmost page bid estimate?a. Considerincreasingthebidoreditingthekeywordtoimprove qualityscore. 16.) You make edits to an ad and the position decreases. What was the coiffure? d. Theeditedversionislessrelevanttothekeywordswithinthead root. 17.) You have the same keyword in two different ad groups. The one to win within an auction will be the one withb. The better(p)qualityscore18.) To improve the performance of an ad group on a search network, advertisers should take ad groups by creatingb. Keywordsthatarealsoincludedintheadtext19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage21.) An advertiser merchandising computer monitors is writing new ad text. Which line of ad text fits AdWords policy?d. 20-70%offLCDmonitors22.) To achieve the best performance of text ads, which is a best practice? c. Includewordslikefindandsearchintheadtext23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords24.) A campaign that is targeting desktops is only performing well with text and image ads. The advertisers want to reach mobile devices. They shouldb. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query Seattle Plumbers is entered, Google will use the location term that is part of the query to show adsa. TargetedtoSeattleregardlessoftheusersphysicallocation 26.) You are running a campaign that targets only France. However, you see clicksfrom users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGooglesFrenchdomain 27.) What is the fastest way to add a long list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of improving conversi on? c. Websiteoptimizer30.) It is consequential to pick up specific goals of an AdWords campaign so you can c. Makestrategicchangestotheaccounttoimproveperformance 31.) A flower store is advertising for five types of flowers, including red roses. When users type the phrase red roses Google shows the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses.32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages34.) A user conducts a laptop computers search and clicks on an ad. Which landing page could be most relevant?d. Categorypagecontainingavarietyoflaptopcomputers.35.) An advertiser can provide physical address location entropy about their business through Google places account. Ads that include this type of info are eligible to show on a. Anynetwo rksselectedinthecampaignssettings36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) Business listings in Google places can be