consumer driven economy :: essays research papers

A Consumer Driven EconomyIn the past, marketing has been found on a stimulus and response method, where marketers would send out stimuli in the form of advertising and promotions to receive a specific response in the consumers behavior. Today, marketers have discovered an alternative way to communicate with their consumers called sense-and-respond. A sense-and-respond model is where advertisers sense what consumers be saying they destiny, through their behavior, and the marketers respond as promptly and as efficiently as possible.     This new trend is loose the consumer control over the decisions that until direct, the corporations made for them. This impacts many aspects of business- from the items the retailers decide to stock, how the merchandise is categorized, the delivery, and the consumers nevertheless have more control over the development of new products. pose the consumer in control could save a company a atomic pile of money, while keeping the consumer satisfied with the product.Many popular companies are now practicing sense-and-respond when it comes to running their business. Wal-Mart uses the Internet to allow their suppliers to access data about their day-after-day sales. While doing this they are not only helping their suppliers, but they are in any case avoiding overstocking their stores hence they only buy what they know they will address. Companies much(prenominal) as Dell that mass customize their product for the consumer are also practicing senseand-respond. While giving the consumer complete control over what they want in their product, Dell avoids wasting stock that cannot be sold to the consumer. cosmos a consumer, I am personally thrilled to see this modify in the retailer-consumer relationship. I was never aware of the losses that businesses suffered when their products did not sell to their expectations, understanding what the consumer desires will greatly improve this condition of waste.